Ikon Pass Adds Le Massif de Charlevoix for 2025-26 Season
Le Massif de Charlevoix has become the third Eastern Canadian ski resort to join the Ikon Pass. Eastern Canada’s Le Massif de Charlevoix will be joining the Ikon Pass for the first time for the 2025-26 season, according to a press release put out by Ikon’s owner Alterra this week. This Quebec ski…
Trump Organization Acquires Vail Resorts, Rebrands with “MASA” Slogan and Trump Steaks in Cafeterias
If all goes according to plan, ski resorts across the U.S. and Canada will be getting a lot more… Great. In a move that has sent shockwaves across the ski industry, the Trump Organization has announced its acquisition of Vail Resorts, marking the biggest shakeup in ski resort ownership since the invention of…
Why No New U.S. Ski Resorts Have Been Built in the Past 40 Years
The United States is home to over 480 ski resorts, offering mountains of various locations, shapes, and sizes. What you may not realize, though, is that essentially all of these resorts were built over five decades ago. But wait a minute—skiing and snowboarding have exploded in growth in the 21st century, so why haven’t there…
Are Ski Lift Accidents on the Rise? A Look at This Year’s Catastrophic Failures
When you get on a ski lift, the prospect of your chair falling off the line is a thing of nightmare fuel. But for those who’ve decided to ski or ride in North America this winter, catastrophic chairlift and gondola failures have seemingly surged at an alarming rate. While lift accidents have historically been…
Ikon Pass Debuts for 2025-26 with A-Basin Unlimited on Full Pass; Base Plus Pass Discontinued
Earlier today, Alterra released the Ikon Pass product suite for the 2025-26 season. Adults can purchase a full Ikon Pass, which comes with unlimited access to 18 resorts and no holiday blackout dates, for $1,329—an increase of 6% from last year. An Ikon Base Pass, which offers unlimited access to 14 resorts with holiday blackouts,…
Epic Passes Debut for 2025-26 With Higher Prices; Verbier 4 Vallées Joins Local Pass
On Tuesday, Vail Resorts announced its suite of Epic Pass products for the 2025-26 winter season. Access will remain similar to last year, meaning Epic’s terms will likely continue to undercut its main competitor, the Ikon Pass, although prices have increased across all levels of passes. The top-of-the-line Epic Pass, which offers unlimited access with…
Epic Passes Debut for 2025-26 With Higher Prices; Verbier 4 Vallées Joins Local Pass
On Tuesday, Vail Resorts announced its suite of Epic Pass products for the 2025-26 winter season. Access will remain similar to last year, meaning Epic’s terms will likely continue to undercut its main competitor, the Ikon Pass, although prices have increased across all levels of passes. The top-of-the-line Epic Pass, which offers unlimited access with…
Focus on an Independent: Middlebury Snowbowl
Who here has an EPIC Pass? How about an IKON? Come on, don’t be shy, raise your hand! Okay, you know I can’t see you, right? Put your hand down. Nonetheless, I’m sure that many of you would’ve raised your hands, if we were meeting face to face. After all, Vail sold around 2.4 million……
Sara Robbins believes in equality for women skiers. That’s why she’s producing a new ski film, “Advice for Girls”
(Photo:Addy Jacobsend, taken by Bianca Germain) It’s no secret that skiing is a male-dominated sport. Plenty of men (not all, of course) think women are somehow less capable; that they’re less serious, less driven, and certainly less accomplished. Women can’t possibly know as much as men about gear and technique. And hey, they’re probably in……
Vail Introduces “My Epic Ski Day,” Reimagining the Guest Experience at its Many Resorts
Vail Resorts, which recently announced its My Epic Gear program, today introduced another program to enhance the guest experience: My Epic Ski Day. My Epic Ski Day lets guests enjoy a day on the slopes without leaving the warmth and comfort of their own living rooms. Instead of battling traffic, hauling gear, and risking life……
